In today’s digital age, having a website for your business is crucial to its success. It’s not just about having an online presence, but also about creating a platform to showcase your brand and services to potential customers. 

However, merely having a website is not enough. As a business owner, there are certain key elements that you must know about your website to ensure its effectiveness. 

Below are four key elements that every business owner should know about their website.

1. Own Your Domain

The first step in building a website is to own your domain. Your domain is your website’s address on the internet. It’s the name that customers will use to find your website. Owning your domain means that you have complete control over it. It’s important to ensure that the domain is registered in your name or your company’s name. This gives you the flexibility to switch hosting providers if needed, without losing your domain. Also, owning your domain means that you have the ability to make changes to the DNS settings, which are necessary for directing traffic to your website.

2. Own Your Website

As a business owner, it’s important to own your website. This means that you have complete control over the website’s design, content, and functionality. Owning your website gives you the ability to make changes to the website whenever necessary. This includes adding new pages, updating existing content, and making design changes. Also, owning your website means that you have access to the website’s analytics, which are necessary for measuring its effectiveness.

3. Access to the Backend of Your Website

Having access to the backend of your website is crucial. This is where you can make changes to the website’s design, content, and functionality. It’s important to ensure that you have login credentials to the website’s backend. This will give you the ability to make changes to the website whenever necessary. Additionally, having access to the backend of the website means that you can update the website’s software and plugins, which are essential for keeping the website secure.

4. Own Your Google Ads Account

Google Ads is an effective way to promote your business online. It’s important to ensure that you have access to your Google Ads account. This will give you the ability to make changes to your ads, adjust your budget, and track your ad performance. Additionally, owning your Google Ads account means that you can add or remove users who have access to the account. This is essential for controlling who has access to your account’s data.  If you pay someone to manage this account for you, make sure they set up your own account.  That way you can personally check how much you are spending on your ads and how much you are spending on management fees. 

We always recommend at least 90% of your traffic come from organic listings as organic visitors spend 3-5x’s longer on your site and visit more pages than PPC visitors do.  If you are relying on PPC for the bulk of your leads coming from Google Ads, there is something wrong with your website.  We can give you a free website review to show you why Google is penalizing your site, and what you can do to fix it to secure more qualified leads for your business.

In conclusion, as a business owner, it’s crucial to have control over these 4 key elements about your website. Owning your domain and website, having access to the backend of the website, and owning/access to your Google Ads account are all essential for ensuring the website’s effectiveness. By taking ownership of these key elements, you’ll be able to create a strong online presence for your business and attract potential customers.