In today’s digital age, having a website is no longer enough to succeed in business. If you want to attract high quality customers, you need to get your business in the hands of those who are looking for your services now!  That means you don’t just need a website.  You need a website that gets seen by your ideal clients!

Website Optimization is the process of improving the relevancy of your website in order to secure multiple front page listings on the search engines for your business.

Here are four important criteria to consider when optimizing your website:

1. Know how many pages Google has indexed on your site (site:test)

Knowing how many pages Google has indexed on your site is important because it gives you an idea of how much content Google has recognized on your website. To check this, you can use the “site:” operator in Google search. For example, if your website is www.example.com, you can search “site:example.com” in Google to see how many pages are indexed. Check the gray number above the first listing, and then go to the last page of the search results.  If the number drops below what was listed, then Google deems those de-indexed pages as having no value to show to people. This information can not only help you identify any pages that may not be indexed, but also identify why Google deems those missing pages a poor user experience.

2. Know if your coding is stopping Google from crawling your site

Your website’s coding plays a crucial role in how well it is optimized for search engines. It is important to ensure that your website’s coding is not preventing search engines from crawling your site.

To know if your coding is stopping Google from crawling your site, you can use Google Search Console (search.google.com) to check if Google has an issue with any the coding on your site. If you find any errors, Google will reveal then and give you an opportunity to fix them to improve your website’s performance.

3. Compare your traffic against your competition’s traffic (spyfu.com)

Analyzing your website’s traffic is an important part of website optimization. It allows you to see how well your website is performing compared to your competition. SpyFu.com is a useful tool for comparing your website’s traffic against your competition’s traffic. By analyzing your competitors’ traffic sources and keywords, you can identify areas where your website needs improvement.

4. Check Your Conent

Content is so important.  To people, a picture is worth a 1,000 words, but to Google a 1,000 words is worth 10,000 if they are relevant.  Make sure that you have enough content that is speaking to your audience (the Search Engines and your Ideal Clients) for your services. Also check to see if you website speaks to both!

Having enough content that speaks to your audience is crucial for website optimization. Your content should be relevant and engaging to your target audience, as well as optimized for search engines. By doing so, you can ensure that your website’s content is optimized for search engines while also providing value to your target audience.

Website optimization is the crucial aspect for establishing the online presence for your businesses. By considering these four criteria – knowing how many pages Google has indexed on your site, ensuring your coding is not preventing search engines from crawling your site, comparing your traffic against your competition’s traffic, and creating content that speaks to both your audience and search engines – you can optimize your website and improve your online visibility.

Need Help? Put Our Hive To Work!

Yellowbee Marketing’s tech team has been optimizing websites since 1998 with 100% success.  We know how to get your found by your ideal clients.  If you need help, turning your website into a salesforce that generates high quality leads, reach out today to schedule your free website consultation.  We will do the research on your site and show you where Google is penalizing your site and how to fix it.

It’s you against your competition.  What are you doing to compete?